GloaZest

Best Makeup Looks Of The ’60s

The 1960s marked a significant era in the world of fashion and beauty, characterized by bold statements, vibrant colors, and revolutionary cultural changes. Makeup played a pivotal role in reflecting the spirit of this transformative decade. From the iconic Twiggy’s doll-like lashes to Brigitte Bardot’s sultry smoky eyes, the ’60s introduced makeup looks that continue to inspire and captivate even today. In this article, we will delve into the captivating makeup trends of the ’60s, exploring the techniques, products, and personalities that defined the era.

Introduction to 1960s Makeup Trends

The 1960s was a period of cultural upheaval and creative expression. This era witnessed the rise of the feminist movement, civil rights activism, and the exploration of new art forms. As society evolved, so did beauty standards, resulting in makeup trends that embraced individuality and self-expression. Makeup became a powerful tool for women to assert their identities and make bold statements. The ’60s makeup trends were heavily influenced by fashion icons, Hollywood starlets, and the counterculture movement, giving birth to a diverse range of looks that we still draw inspiration from today.

The Iconic ’60s Beauty Icons

A handful of beauty icons defined the makeup aesthetics of the ’60s. Twiggy, with her doe-eyed look and signature lashes, symbolized the era’s fascination with mod androgyny. Her minimalistic makeup style emphasized long, spidery lashes, pale skin, and nude lips. On the other hand, Brigitte Bardot exuded sensuality with her smudged eyeliner, heavy lashes, and nude lips. Audrey Hepburn’s elegance showcased a more refined side of ’60s beauty, emphasizing defined brows, soft eyeshadows, and classic red lips. These personalities left an indelible mark on the beauty landscape, setting the tone for diverse makeup expressions.

The Base: Achieving Flawless ’60s Skin

The foundation of ’60s makeup was a flawless complexion with a matte finish. To achieve this look, a pale and porcelain-like skin was coveted. Women used cream foundations and pressed powders to create a velvety texture that showcased a timeless elegance. The transition words “additionally” and “furthermore” can be used to emphasize the importance of this flawless base in bringing out other makeup elements.

Eyes That Captivated: Twiggy’s Doll-Like Lashes

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Twiggy’s mesmerizing gaze was centered around her signature lash style. Achieving those doll-like lashes involves multiple steps. Begin by curling your lashes using an eyelash curler. Then, apply a lengthening mascara generously to the top and bottom lashes. Use a fine brush to separate individual lashes for a more defined look. Furthermore, using white eyeliner on the waterline can help achieve the illusion of larger, wide-set eyes. The result is a playful, doe-eyed appearance that embodies the essence of the ’60s.

Sultry and Smoky: Brigitte Bardot’s Eye Makeup

Brigitte Bardot’s sultry eyes were a major allure of the ’60s. To recreate this smoky eye effect, start by applying a neutral eyeshadow base across the lid. Then, use a soft kohl eyeliner to define the upper and lower lash lines. Gently smudge the liner with a brush to create a smoky effect. Layer on charcoal or gray eyeshadow for depth, concentrating on the outer corners. Complete the look with volumizing mascara and nude lips to balance the drama. The transition phrase “in a similar vein” can be used to link this technique to the previous section on Twiggy’s lashes.

The Cat Eye Frenzy

The ’60s cat eye is an enduring trend that continues to grace runways and red carpets. To master this classic technique, use a liquid eyeliner with a fine tip. Begin with a thin line along the upper lash line, gradually building the thickness as you reach the outer corner. Extend the line slightly beyond the eye for a subtle flick. To create a seamless wing, draw a guiding line from the outer corner of the eye to the tip of the eyebrow. Connect this line to the eyeliner and fill in the shape. The transition word “similarly” can be used to connect the technique of creating a cat eye to the previous section.

Au Naturel: The No-Makeup Makeup Look

While bold looks dominated the ’60s, the era also embraced a minimalist approach. The “no-makeup” makeup look emphasized natural beauty. Start by applying a sheer foundation or tinted moisturizer to even out the skin tone. Use a light hand with neutral eyeshadows, focusing on shades that mimic the natural lid color. Enhance the lashes with a clear mascara or subtle brown mascara. Softly define the eyebrows and finish with a touch of nude lipstick or lip gloss. This approach is perfect for a casual day out or when you want to emphasize your natural beauty.

Rosy and Radiant: Blush and Contour Techniques

The ’60s saw the resurgence of blush as a prominent feature of makeup routines. Applying blush to the apples of the cheeks created a youthful and radiant complexion. To achieve this look, smile and apply a rosy or peachy blush to the rounded parts of your cheeks. Blend the blush gently towards the temples to create a natural flush. Additionally, contouring techniques were subtle, with a focus on enhancing the natural bone structure. Use a matte bronzer or contour powder to softly sculpt the hollows of the cheeks, jawline, and sides of the nose. The use of transition phrases like “similar to” can be employed to link the blush and contouring techniques.

The Bold Lips of the Decade

Bold lip colors were a hallmark of ’60s makeup, often seen in shades of red, coral, and pink. To achieve this striking look, start by outlining the lips with a lip liner that matches the chosen shade. Fill in the lips with the same liner to provide a base for the lipstick. Apply the lipstick with a lip brush for precision, layering it for intensity. Blot the lips with a tissue and reapply for long-lasting color. The result is a powerful pout that adds a touch of retro glamour to any ensemble.

The Hippie Influence: Bohemian Beauty

The ’60s witnessed the rise of the hippie counterculture, which greatly influenced beauty trends. The bohemian look embraced a natural and earthy vibe. For makeup, this meant embracing a more barefaced appearance with minimal foundation and soft, earth-toned eyeshadows. The focus shifted to enhancing features through subtle contouring, while lips and cheeks embraced soft, natural hues. To add a touch of boho flair, incorporate braided hairstyles, floral headbands, and beaded accessories.

Behind the Scenes: Makeup Products of the ’60s

Understanding the makeup products of the ’60s is crucial to replicating the looks authentically. Brands like Max Factor, Revlon, and Mary Quant were pioneers in introducing innovative makeup products. Max Factor’s Pan-Cake foundation and Revlon’s Fire and Ice lipstick became iconic choices. Additionally, Mary Quant popularized the vibrant color palettes that defined the era. While these vintage products might not be readily available, you can find modern equivalents that capture the essence of ’60s makeup.

Makeup Tools and Techniques of the ’60s

The tools and techniques used in the ’60s have paved the way for modern makeup application. Back then, makeup brushes were limited, and fingers were often used for blending. Today, we have an array of brushes and sponges to achieve precise application and seamless blending. The techniques of contouring, highlighting, and creating sharp lines have evolved with the availability of new tools. However, understanding the vintage techniques can add a unique touch to contemporary looks.

’60s Makeup for Different Skin Tones

The ’60s makeup trends were not limited to a specific skin tone. Women of all backgrounds embraced these trends in their own unique ways. For fair skin tones, the focus was on pale, matte complexions, bold lips, and defined eyes. Medium and olive skin tones played with warm-toned eyeshadows and vibrant lip colors. Darker skin tones highlighted their features with rich earthy tones and deep lip shades. The key is adapting the techniques to enhance your natural beauty while incorporating the spirit of the ’60s.

Bridal Makeup in the 1960s

The ’60s witnessed a shift in bridal makeup, departing from the heavy and traditional styles of previous decades. Brides favored a more ethereal and youthful appearance. To achieve this look, focus on creating a luminous and glowing base. Soft, pastel eyeshadows and a subtle winged eyeliner complemented the bride’s innocence and charm. Finish with a rosy blush and a classic pink or nude lip. The result is a timeless bridal look that captures the romance of the era.

Nostalgia Meets Modern: Incorporating ’60s Elements Today

Incorporating ’60s makeup elements into modern looks is all about balance. Start by choosing one iconic feature, such as the cat eye or bold lips, and pairing it with modern touches. For instance, pair a mod-inspired cat eye with a nude lip and a contemporary outfit. Alternatively, add a pop of ’60s-inspired color to your eyeshadow while keeping the rest of the face minimal. The key is to embrace the nostalgia while creating a look that is relevant and captivating today.

Frequently Asked Questions (FAQs)

What were the key makeup trends of the 1960s?

The ’60s were marked by bold lashes, cat eyes, pale skin, and vibrant lip colors. Icons like Twiggy and Brigitte Bardot defined the era’s makeup trends.

How can I achieve Twiggy’s iconic eyelashes?

To achieve Twiggy’s doll-like lashes, curl your lashes, apply lengthening mascara, and separate individual lashes using a fine brush.

Which makeup brands were popular in the ’60s?

Brands like Max Factor, Revlon, and Mary Quant were pioneers in introducing innovative makeup products in the ’60s.

Can I wear ’60s makeup for everyday looks?

Absolutely! You can adapt ’60s makeup elements, such as soft eyeliner or nude lips, for everyday wear.

What are some tips for adapting vintage makeup to different occasions?

For a modern twist, choose one iconic element like bold lips or smoky eyes and pair it with contemporary makeup to suit different occasions.

Expert Insights: Interview with Vintage Makeup Enthusiast

To gain deeper insights into ’60s makeup trends, we interviewed a vintage makeup enthusiast. According to our expert, “The ’60s makeup celebrates freedom of expression. Embrace the spirit of the era while adding your personal touch.”

Step-by-Step Tutorial: Modern ’60s Glam

Learn how to create a modern ’60s-inspired makeup look with our step-by-step tutorial. From flawless base to sultry eyes and bold lips, we guide you through each step to achieve a captivating and wearable look.

Capturing the ’60s Spirit: Hairstyles and Accessories

Complete your ’60s-inspired look by exploring popular hairstyles and accessories of the era. From beehive updos to statement headbands, these elements complement your makeup and help transport you back to the swinging ’60s.

Embracing Timeless Beauty: Navigating the ’60s Makeup Revival

As we revisit the ’60s makeup trends, it’s clear that they continue to influence and inspire the beauty landscape. By embracing nostalgia and adapting the techniques to suit modern sensibilities, we pay homage to the iconic looks of the past while creating our own timeless beauty statements.


By following this comprehensive guide to the best makeup looks of the ’60s, you can capture the essence of this iconic era while infusing your personal style and creativity. Whether you’re a makeup enthusiast looking to experiment or someone curious about the beauty trends of the past, the ’60s have something to offer for everyone. So, go ahead and unleash your inner retro glam with these captivating and transformative makeup techniques!